09 Apr Edgility is RCS-Ready: The Future of Business Messaging in Australia
Business communication is evolving, and Rich Communication Services (RCS) is set to revolutionise the way brands engage with their customers. While SMS has been the backbone of mobile messaging for decades, RCS introduces a richer, more interactive experience, giving businesses the tools to create engaging, app-like conversations directly within a customer’s default messaging app.
At Edgility, we’re excited to announce that our platform is RCS-ready for its official launch in Australia this year. Whether you’re looking to elevate customer engagement or streamline your messaging strategy, RCS opens new possibilities while SMS remains a reliable and indispensable channel.
RCS vs. SMS: What’s the Difference?
While SMS is simple, universal, and effective, it has remained largely unchanged since its inception. RCS, on the other hand, enhances messaging with rich media, branded experiences, and two-way interactivity, bringing business messaging closer to app-like functionality.
| Feature | SMS | RCS |
|---|---|---|
| Message Length | 160 characters per SMS (or concatenated for longer messages) | No character limits |
| Multimedia | Limited (MMS required for images/videos) | High-resolution images, videos, carousels, and buttons |
| Branding | Uses standard phone numbers | Verified sender profiles with branding |
| Interactivity | Plain text with links | Interactive buttons, suggested replies and payment options |
| Read Receipts | No | Yes |
| Global Support | Universal on all mobile networks and devices | Requires RCS-enabled devices and carrier support |
Why RCS Will Transform Business Messaging
RCS combines the reach of SMS with the power of modern messaging apps, allowing businesses to:
✅ Engage customers visually – Send branded messages with rich media, carousels, and interactive buttons.
✅ Improve customer experience – Enable real-time interactions with AI chatbots and two-way messaging.
✅ Enhance trust and security – Use verified business profiles to prevent spam and fraud.
✅ Increase conversions – Simplify customer journeys with integrated payment options and instant actions.
The Role of SMS in an RCS World
While RCS introduces a new standard for business messaging, SMS remains crucial—especially in scenarios where universal reach and simplicity are key. Unlike RCS, SMS is supported on every mobile device, making it the most reliable way to ensure message delivery, particularly in cases where internet access or RCS compatibility is limited.
For businesses, the smartest approach is a hybrid strategy:
- Use RCS for rich, interactive customer engagement.
- Use SMS as a fallback for customers whose devices or networks don’t support RCS.
Edgility: Your Gateway to RCS in Australia
As RCS adoption grows in Australia, Edgility ensures that your business is ready from day one. Our platform seamlessly integrates both SMS and RCS, so you can take advantage of the latest messaging innovations without losing the simplicity and reliability of SMS.
Get ready to revolutionise your business communication! Contact us today to learn how Edgility can help you transition to RCS while maintaining the power of SMS.